Gentle Art Of Leadership Podcast - Alex Wells

Gentle Art Of Leadership Podcast – Alex Wells

The Past, Present and Future of Digital Marketing

Alex Wells is a Jesus follower, husband, father, and founder and CEO of Imprint Digital. He sat down with me this week to share his story of launching and building his business while growing his family and keeping them a top priority. Alex pulls back the curtain of the digital marketing world, giving business owners a firsthand look into what to look for and why when hiring a digital marketing company. Alex discusses the importance of trust, character and hard work when it comes to the qualities to look for in new team members, and shares invaluable tips on how to find and hire great team members into your business.

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Highlights From The Episode

Time: [00:00:13]

Meeting at Northern Dorado jiu jitsu

Time: [00:01:42]

Reasons for getting into Jiu Jitsu

Time: [00:02:25]

Finding the right Jiu Jitsu studio

Time: [00:03:22]

Connecting dots between jiu jitsu and business

Time: [00:04:23]

Personal life and family

Time: [00:05:42]

Co-founder and CEO of Imprint Digital

Time: [00:06:37]

Future-proofing the business

Time: [00:07:21]

Overcoming challenges in business

Time: [00:08:48]

Looking ahead in the digital marketing industry

Time: [00:10:21]

Evolution of digital marketing industry

Time: [00:11:44]

Challenges and profitability in digital marketing

Time: [00:12:54]

Need for personalized and efficient digital marketing services

Time: [00:14:01]

Impact of AI on digital marketing efficiency

Time: [00:14:51]

Perception vs reality in the digital marketing industry

Time: [00:15:56]

The downfall of cookie-cutter digital marketing companies

Time: [00:16:33]

Importance of thinking ahead in the digital marketing industry

Time: [00:17:28]

Risks of not owning your own domain in digital marketing

Time: [00:19:00]

Pitfalls of proprietary tools in digital marketing

Time: [00:20:56]

Basic steps for starting a digital marketing business

Time: [00:21:46]

Drinking whiskey and buying domain names

Time: [00:22:04]

Importance of digital knowledge for business owners

Time: [00:22:45]

Taking advantage of business owners' lack of knowledge

Time: [00:23:04]

Five essential questions to ask a digital marketing company

Time: [00:24:17]

Understanding Google Ads and digital marketing costs

Time: [00:25:53]

Importance of communication availability

Time: [00:27:12]

Experience and expertise in digital marketing

Time: [00:28:23]

Managing multiple accounts in digital marketing

Time: [00:29:17]

Revenue per person as a metric for business health

Time: [00:30:01]

Reaching the benchmark of yearly revenue per person

Time: [00:32:31]

Building Websites and Platform Options

Time: [00:33:57]

Importance of Ownership and Avoiding Proprietary Solutions

Time: [00:35:16]

Creating a Non-Exit Plan and Focusing on Efficiency

Time: [00:36:32]

Cultivating Trust, Character, and Hard Work in Company Culture

Time: [00:37:57]

Encouraging Feedback and Ideas from Team Members

Time: [00:39:51]

Establishing Trust and Integrity in Hiring Process

Time: [00:40:28]

Building Trust and Expanding Networks for Hiring

Time: [00:41:42]

Leveraging Warm Introductions for Hiring

Time: [00:42:24]

Passing Down Core Group Trust Among Team Members

Time: [00:43:10]

Strategic Hiring Process and Importance of Personal Connection

Time: [00:44:27]

Firing Slow vs. Firing Fast

Time: [00:46:10]

The Consequences of Firing Too Slow

Time: [00:47:31]

The Importance of Taking Responsibility for One's Life

Time: [00:49:24]

The Limitations of Changing Someone

Time: [00:50:02]

Disrespecting the Process and Team

Time: [00:51:19]

The Golden Rule and Mutual Respect

Time: [00:52:12]

The Importance of Business Education for Employees

Time: [00:53:43]

Understanding the Business Layer

Time: [00:54:27]

The Reality of Business Profit and Personal Income

Time: [00:54:42]

Sacrifices and Challenges of Starting a Business

Time: [00:56:21]

Reality of the numbers

Time: [00:57:06]

Importance of discussing business details

Time: [00:58:05]

Organizational structure and Profit First

Time: [00:58:57]

Profit as a priority in business

Time: [00:59:33]

Recommended books for business owners

Time: [01:00:04]

Overcoming personal and professional struggles

Time: [01:01:45]

Choosing to leave things better than before

Time: [01:03:11]

Simplifying life and doing good

Time: [01:03:35]

Leaving a positive impact on the world

Time: [01:04:04]

Wrapping up the conversation