• Having a clear purpose for writing your book is essential. Ask yourself: What drives you to do this? Writing can be a lengthy and challenging endeavour, often testing your determination. It’s natural to feel discouraged along the way, but your purpose will keep you motivated and focused on your goals.
• Understanding your target audience is crucial. Reflect on their challenges and what solutions your book offers. Why are you the right person to address these issues? Craft stories that resonate with them, ensuring the lessons are relatable and impactful. Focused writing will make your message more effective.
• Writing is an iterative process that involves multiple revisions. Your initial drafts are only the starting point. With each rewrite, your message will evolve and improve. Keep refining, and your work will reach its full potential.
• Seek feedback thoughtfully. While it’s tempting to share your book with friends and family, they may not represent your intended audience or have relevant expertise. Focus on feedback from individuals who align with your target readership and understand your goals.
• Consider the method of how you “write” your book.  People laugh when I tell them I run a painting company and am a bad painter.  I also run a roofing company and am scared to climb on roofs.  I also am not a great writer.  I actually spoke my book to develop the first manuscript.  I spent 25 hours with my publisher speaking out the stories, lessons, and concepts of the book.  They then transcribed the calls into the first manuscript.  From there I was able to continue to capture, craft and communicate the message.
• You will get out what you put in.  I have seen so many “write a book in a weekend” seminars and lots of other types of programs that encourage an aspiring author to write something fast and cheap.  If you write fast and produce cheap, expect the results of your book.  The more time and energy you spend developing your message, the better your book will be.  The more money you spend, to hire a professional team, the better your book will be.
• Find a mentor.  Just like in business, it is important to learn from the lessons of others who have been there and done that.  The same goes with becoming an author.  Reach out to an author you admire, and ask them if they can connect.  I have done this many times over the years, and have been amazed at the response. One author in particular who has invested so much in me is Mike Michalowicz
• Simply writing a book isn’t enough; consistent marketing is essential to reach your audience. Consider speaking at events, joining podcasts, or using paid online advertising. Develop a strategy, test its effectiveness, and refine your approach. Explore creative ideas to stand out and connect with readers.

If you are an aspiring author, please know that I am proud of you.  The world needs to hear your message.  I believe in you, and I am supporting and encouraging you along the way, wherever you are in your journey. Keep writing.  Your book will be here before you know it!