One of the characteristics of a successful entrepreneur is they consistently make profit. Along with making a profit, they consistently keep and reinvest their profits to win financially. Last week, I wrote about how to be more profitable as an entrepreneur and discussed three key things relating to being more profitable.
One thing I failed to cover was this; profit is not just about money. Most entrepreneurs say and hear the world profit, and immediately think money. Money in (sales and revenue) minus money out (costs and expenses), equals your profit. This is typically measured in currency.
Profit is so much more than just currency. In life, leadership, business, and humans working together under a common goal and vision, things are exchanged all the time. Money is one, so are emotions, action, and energy. In any exchange, a tank, bucket, account, or domain of life is filled (sales and revenue) and is also expended (costs and expenses). What is left is the profit.
How profitable are you? How much is left? How much is left financially? How much is left emotionally? How much is left spiritually? How much is left of your accounts, buckets and domains of life?
How much are you holding onto, reinvesting and growing in these domains to consistently win in life and business?
My good friend Mike Michalowicz would smack me around for asking why your profit and our profit is a leftover. Click here to watch him on the Ted stage sharing why your profit formula is broken and how to fix it.
To get caffeinated with me on a weekly basis, click the coffee cup to the right. When you do so, I will send you some free business building tools to inspire and ignite you to own and run your organization with excellence.
Entrepreneurs are always searching for how to improve customer service, which seems to be more of a lost art these days. Basic customer service tells you, the entrepreneur, to thank your customers and appreciate them for their purchase, their time, and their investment in your product or service. As you grow your team, this basic concept is then passed down to them, so on and so forth. When customers are consistently thanked and appreciated with sincerity and passion, it becomes one piece of the formula to keep them coming back to your company.
Here is the traditional ‘thank you script’ you may have learned:
“Thank you so much for stopping in today; I appreciate your business.”
One thing that is missing in customer service is a slight flip of the “thank you” script that, the first time I was on the receiving end of, made me feel like a million bucks. Here is it:
“Thank you so much for stopping in today; I appreciate you!”
Are you appreciating your customers or their purchase? Are you appreciating the person or the profit? Are you appreciating your customer for who they are or what they do? Both are important, but one really connects at the heart level with a person.
Click on the coffee cup to the right to get caffeinated with me on a weekly basis. When you do, I will send you a couple of free business building tools right away. I will also drip and drop you a weekly email packed full of inspiration, ignition and practical wisdom for your business and life.
What does it take to win in entrepreneurship? What are the common traits a successful and impactful entrepreneur possess? Over the years of meeting, learning about and spending time with some of the world’s most amazing entrepreneurs, here is what I have determined rings true for all of them.
- Passion. If you were paid a billion dollars tomorrow, what would you wake up and do anyway? Entrepreneurs that both know this and build a business around this are the ones that win.
- People. You can not do it alone. Entrepreneurs that understand people, lead people and ultimately inspire the people that serve them are the ones that win. How well do you understand people and what makes them tick at the core?
- Persistence. Most entrepreneurs that are the “over night sensation and success” took years and even decades to get there. They failed and then reinvented, fell and then stood back up, believed when nobody else did. No matter what, they put one foot in front of the other day after day until they won. Are you doing the same?
- Process. A system and procedure for business is a must. Large and impactful companies are only grown and scaled when there is a detailed process, system and protocol that can be replicated and followed. Many entrepreneurs are not wired to follow process, yet they have people in place to make this happen. What process do you have in your business?
- Practice. A black belt is not earned overnight. An entrepreneur that comes across so smooth, so confident, so poised, and with such excellence in their trade, craft or skill set has spent thousands to tens of thousands of hours perfecting it. What are you pouring thousands of hours into?
- Profit. Profit and cash are the lifeblood of any organization. Without it, that organization will not continue. One way profit is measured is in dollars, which is the measurement of how well you served. There are also immeasurable components of profit, like culture. How profitable are you? How do you measure the immeasurable things like culture?
- Purpose. I have met, as well as have been the entrepreneur who accomplished the above 6 P’s yet felt empty inside. Without purpose, what is the point of winning? When I accomplished the first 6 P’s I was successful. When I found my purpose, I then became impactful. What is your purpose? Why do you exist in one statement?
I exist to inspire and ignite others to own and live their real story with excellence.
Click on the coffee cup to the right to get caffeinated with me on a weekly basis. When you do, I will send you a couple of business building tools right away. I will also drip and drop you a weekly email packed full of inspiration, ignition and practical wisdom for your business and life.
Las Vegas hold lots of lessons entrepreneurs can apply to their business and life. The lights, energy, emotion, experience and life on the strip is a must see for many reasons. I always view and observe things through an entrepreneurial lens. Here are a three quick insights, experiences and lessons I have taken away from my time here in Las Vegas
Business will thrive when it’s leaders understands an important money equation. Money is exchanged. It leaves one source and passes to another. Income is created when money flows to you and your company from another source. To the degree you have more flow in that out, you win with the measure of profit. What side of the equation are you on? Do you consistently have more coming to you than going from you? In Vegas, the house always wins. Is this the case for you and your company?
People make decisions when they are influenced emotionally. The strip is filled with very intentional items that connect with a person emotionally. This influences them to be on the money leaving side of the equation, while at the same time feeling great about it. What does your business do to connect with and influence people at the emotional level? How does it inspire them to place themselves on the money leaving side of the equation? When, where and how do you place your company and brand to be on the receiving side.
People will pay what you charge when their is no other option. The Las Vegas strip is like nothing else on the planet. People flock there from all over the world to experience it. As they are influenced emotionally and are placed on the money leaving side of the money equation, the amount of money leaving is ridiculously high due to the fact that there is nothing else like it anywhere. What unique value does your company bring that leaves people clearly determining that there is nothing else like you?
Click the coffee cup to the right to get caffeinated with me on a weekly basis. When you do, I will send you my weekly newsletter as well as some free tools to inspire and ignite you to own and run your organization with excellence.