What do you want your company to be remembered for?

It doesn’t matter what you do. My painting company just happens to paint. Painting is not the major reason we do what we do. M & E Painting is a leadership firm with a desire to inspire and support entrepreneurship, as well as to reflect a light of leadership and optimism in our community. We are here to help others find and intentionally affect others around them. While we’re at it, we’ll paint a bunch of houses and service our consumers to the best of our abilities. Now of course we need to do a phenomenal paint job. Our customers will not hire us, love us, or refer us if we do not do an excellent job at the service. We want to be remembered for something more than just our paint job. We want to be remembered by the impact we left on our customers, team and community. We want to be remembered for the experience we gave another person.

Too many companies and entrepreneurs focus on what they do. They are very concerned about selling, promoting and working on the Xs and Os of the business. They are constantly working on systems, processes and implementing them with their people. Although this is very important, this cannot be done with out focusing on the bigger picture. Over the years, I’ve gotten really proficient at the Xs and Os. I didn’t begin considering our company’s mission, vision, credo, and how we actually identified ourselves until a few years ago. What do you hope people will remember you for? What do you want people to remember your business for? Are you focusing your business’s language, copy, energy, and actions on what you do and how you do it? OR does it emphasize WHY you do it? Take a look at this video of Simon Sinek giving his wildly popular “Start With Why” speech.

So, I ask again, what do you want to be remembered for? What does your company want to be remembered for? What kind of impact do you want to make through what you do? The only way to do this is to know WHY you are doing it. One step further than knowing your why is to define yourself. What do you 100% believe to be absolutely certain about who you are? What naturally flows out of your DNA? What can you confidently stand up and declare to the world about who you are by saying, “I AM ___________”? Your business is just an extension of you. If you know who you are and what you stand for, then you will know the same about your business. Here is a short video of a concept I created called the Circle of Impact. It explains more about this concept. Watch the Circle of Impact video!

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