As I share an analogy and a couple of suggestions, I find that I myself have been guilty of being “that guy.”

Let’s use the example of Facebook.

You enter into a bar crowded with your “friends”. Some you know extremely well and have close relationships with, some are “acquaintances”. Some others are unable to enter the pub with you because you have “blocked” and locked them out.

As you walk into the bar, you make a statement for all of your friends to see, starting a conversation. Facebook allows all of your friends to see this conversation and gives them the ability to share their thoughts, feelings, experiences, and opinions regarding your comment.

Facebook and social media have altered the way people communicate. Having said that, there are a few rules of communication that must be followed. This etiquette applies on Facebook in 2016, just as it did in 1900 when talks were held face to face.

• Are you relevant to speak into this person’s life or conversation?
• Do you have permission to speak into this person’s life or conversation?
• If you enter a conversation between two or three people, are you aware of the conversation that they have been having today, last week, or the degree of their relationship, as you get ready to make a “comment”?
• Does your opinion really matter?
• Does your opinion matter to the people you are sharing it with?
• Are you making someone’s life better when you speak?

Social media is a powerful communication tool that can bring massive value to lives and help you build a massive company. This can only happen when used correctly.

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