We continued to talk about the requirements for earning that much money, and I questioned her about how we may go about doing it. We talked about up-front payment vs. royalty, profit sharing, and promoting book sales over donuts. We came to an agreement at the end of our date.

Here are a few lessons she reminded me of that day about sales:

• You will close nothing if you never ask, so ask, always ask.  Do you always ask?
• Asking for a donut is no different than asking for $100,000 or $1,000,000 and Hailey saw no difference between the two. She has not constricted her dream due to measuring the outcome. Do you?
• Never stop after the first try, the second try, the tenth try, keep asking, be persistent.  Are you?
• When everyone wins and receives value, selling is not needed, business just happens.  Are you creating winning scenarios for all sides?
• Everything can be negotiated to create a win-win for all.  Are you doing this?

After donuts, I drove Hailey to school and was inspired and ignited to go out and build my company even more.

Click the coffee cup on the right to get a weekly caffeine fix with me. When you do, I’ll send you a free kit of materials for starting a business that will enable you to expand it successfully. Additionally, I’ll stay in touch with you once a week with dribbles and drablets of inspiration, igniting, and useful business and life advice.