Run Towards the Crazy!

It is simple to get motivated and keep using that momentum to keep winning when business is booming, sales are happening, and success is flowing your way. Imagine it as the point at which the snowball begins to slide down the hill after cresting the top. Once you get momentum, things keep moving forward, and your team may join you in riding this wave of success.

What about when this is not happening? What about the time when there is a firestorm of problems and craziness that happens in business? During times of struggle, insanity and crazy, it can be easy to hide, be scared and not face whatever it is that needs to be faced. I am not 100% sure where I saw this quote, but a few weeks ago an entrepreneur was talking about “running towards the crazy”. The idea is when things are so crazy, upside down, tangled up, etc. that you walk right into the storm. You dive in head first with your entire team, organization and circle of people who support you. When you face the crazy head on and come out of it, you, your team and your company will all see what you are made of.

In September 2011, the fire that destroyed our office was by far one of the craziest moments of my life. The fire department called at 4:00 am, and my wife woke me up! I went to my speaking engagement that morning, finished it, and then walked straight into the chaos caused by the fire. As a result of the sprinklers activating, the office had flooded, the phone and internet were out, smoke and soot filled the space, and we were officially unable to conduct business. My entire team and I acted quickly to tackle the crisis, organize the confusion, and resume business over the next few days.

Business and entrepreneurship is a roller coaster of ups and downs, fast speeds, tight turns and crazy! I encourage all of you to run towards the crazy when it happens. You will be amazed and inspired when you come out on the other side.

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