One crucial outcome for every entrepreneur is to make a profit. Every time I coach an entrepreneur running a small business, profit is one of the first topics we review and discuss. When discussed, they always ask how to be more profitable. A business that does not make a consistent profit fails. I remember just over a decade ago, I was $172,ooo in personal debt when I founded M & E Painting with the last $100 I had to spend. Over 11 years, our company has become (and still is) one of the fastest growing, best places to work, and most profitable within our industry. My personal financial snapshot has changed dramatically; one of the key reasons is my desire and intense focus to be profitable.
I have spoken to, coached and mentored entrepreneurs from all different industries. The ones who really win in business and life have a consistent theme running surrounding profit. Below are some of the themes, habits and observations surrounding small business and entrepreneurial profit success stories. My hope is that you can use them to be more profitable in your company and life.
- The way you manage one dollar is the same way you will manage a million dollars. Entrepreneurs that consistently win with money completely understand the concept of a dollar and manage it at the one dollar level. A hundred thousand, million or billion dollars is no different than one dollar, it just has more zeros. Entrepreneurs that win with money make sure they spend less than they make, while being clear on what their keep vs. spend percentages are at the $1 level. The day I realized this, and received clarity surrounding where my pennies were going, was when I could be clear on and control where my hundreds, thousands and hundred of thousands were going. How do you manage your dollar? Where are your pennies going?
- Entrepreneurs pay themselves first. I remember hearing about the pay yourself first formula years ago. However, every year I always ran the same broken record and formula: Revenue minus Costs and Expenses equals Profit. I was taking the leftovers. When I read the book Profit First by Mike Michalowicz, it changed the way I viewed profit. Mike flips the script of the old broken, generally accepted accounting principal of paying yourself last and eating the scraps that fall from the entrepreneurial table. He encouraged me to pay myself, profit first and let my expense category eat the leftovers. Now I am full! Do you pay yourself first? How full are you?
- Entrepreneurs that make tons of profit have had a significant experience with money showing them how unimportant it really is. Profitable entrepreneurs have a story surrounding being impacted so deeply in regards to money that it changed their approach towards it, resulting in making tons more of it. When their balance sheet changed in the blink of an eye, due to economy or bad money decision, they found where the real capital resided; they began to count and measure their self worth in things other than their net worth. They realized that human capital, relational capital and their legacy is more valuable than all the money in the world. How important is money to you in relation to your legacy?
I have also experienced this revelation. I remember hitting the financial goal I had of becoming a millionaire before age 30. When this happened, I realized how unimportant the millions actually were. That freedom and peace has allowed me to focus on the things that truly matter in my life and business, which is inspiring and igniting other entrepreneurs to own and run their organizations with excellence. When I lean into my purpose, the money just happens.
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