Entrepreneurs Need to Avoid These 5

The business world is hectic. Our days are jam-packed with commitments, obligations, meetings, and ideally activities that advance and strengthen our company. Our interactions and customer service activities take up a significant portion of our time. We identify and assess our customers’ demands in a business partnership before providing the best possible service. We will get repeat business and word-of-mouth recommendations by exceeding expectations. We will never be able to make or keep happy 5% of the population, and that is a problem. They are either unreasonable in their demands or just a pain to be around and work with. I observe far too many businesspeople putting in countless hours in vain attempts to be the first person on Earth to satisfy a client like this.

I have been in this situation many times, and here is the best piece of advice and experience I have. Walk away. The sooner the better. These people take 20 times more time than any other customer and will never be happy. They are time and energy suckers, and they take you away from being able to help and serve customers that you can actually make happy and that will refer you.

Many business owners ask how to cut the ties and part the relationship, and here is another thing I have learned. No matter how you do it or what you say, they will not be happy about it. Remember, they are never happy anyway. So do whatever lets you know that you did the right thing, end the relationship, and then let them be mad. Here are a few things to try out:
• I don’t feel we are going to be able to meet your expectations, you may try calling ___________.
• I am going to pass on this one, but I appreciate you and the opportunity.
• Thanks, but no thanks.

Keep in mind that you ought to have the same freedom to choose your clients as they ought to have to do the same for your business. Many business owners disregard this principle. A frustrating relationship may begin if a customer is not as honored to work with you as you are to serve them. Never drive your car the wrong way down a one-way street that will eventually end with you slammed into a wall since business is a two-way street.

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