Getting Out of Your Comfort Zone
December 14, 2023
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I remember it like it was yesterday. The date was January 2, 2002. I peered through the window of my airplane, taking in the sights
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Las Vegas hold lots of lessons entrepreneurs can apply to their business and life. The lights, energy, emotion, experience and life on the strip is a must see for many reasons. I always view and observe things through an entrepreneurial lens. Here are a three quick insights, experiences and lessons I have taken away from my time here in Las Vegas
When a company’s leaders are aware of an important financial equation, the business will prosper. Money is transferred. It moves from one source to another. When money comes to you and your business from another source, income is created. You succeed in terms of profit to the extent that your flow into and out of the business is greater. Which side of the argument do you support? Do you typically generate more income than you expend? The house always prevails in Las Vegas. Does this apply to you and your business?
People make decisions when they are influenced emotionally. The strip is filled with very intentional items that connect with a person emotionally. This influences them to be on the money leaving side of the equation, while at the same time feeling great about it. What does your business do to connect with and influence people at the emotional level? How does it inspire them to place themselves on the money leaving side of the equation? When, where and how do you place your company and brand to be on the receiving side.
If there is no other choice, people will pay what you ask for. Nothing else on earth compares to the Las Vegas Strip. To experience it, people from all over the world swarm there. There is nothing else like it anywhere, so they are emotionally influenced and put on the money-leaving side of the equation, which causes an absurdly high amount of money to leave. What distinguishing quality does your business offer that enables customers to say with certainty that no one else is like you?
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I remember it like it was yesterday. The date was January 2, 2002. I peered through the window of my airplane, taking in the sights
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