Children teach us a lot. They have a different and unique view of the world where they know and believe they can have anything they want. This view teaches entrepreneurs a lot about sales and life in general.
Entrepreneurs who learn how to close business, and teach others to do the same, will consistently grow their business. Sales is an art, and perfecting this art is a must. As a business grows and scales, entrepreneurs must pass this art across the culture of their company and inspire it in their team. My five-year-old daughter recently reminded me of a few important lessons about sales.
Two years ago, my daughter, Hailey, was involved in a photoshoot to help M & E Painting with a marketing and PR campaign we launched in Northern Colorado. A few weeks ago, I was driving to Dunkin Donuts with her for our Friday morning date. As we were driving, I asked her if I could use one of the photos from that shoot for my new book coming out in December. She immediately asked me, “How much are you going to pay me?”
This was no surprise to me, she is my daughter and we have imparted the value of hard work and entrepreneurship into both of our children. I responded by asking, “What do you want?”
“$100,000!”, she replied.
We continued to discuss what would be involved with making that kind of money, and I asked her how we can make that happen. Over donuts, we discussed up front payment vs. royalty, profit sharing and driving sales of the book. At the end of our date, we struck a deal.
Here are a few lessons she reminded me of that day about sales:
- You will close nothing if you never ask, so ask, always ask. Do you always ask?
- Asking for a donut is no different than asking for $100,000 or $1,000,000 and Hailey saw no difference between the two. She has not constricted her dream due to measuring the outcome. Do you?
- Never stop after the first try, the second try, the tenth try, keep asking, be persistent. Are you?
- When everyone wins and receives value, selling is not needed, business just happens. Are you creating winning scenarios for all sides?
- Everything can be negotiated to create a win-win for all. Are you doing this?
After donuts, I drove Hailey to school and was inspired and ignited to go out and build my company even more.
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